“We started this in New York - not just the city, the energy.”

OUR BRAND

Born in downtown NYC, somewhere between a Keith Haring party and a boom box on the F train.
Cruelty-free. Vegan. Zero toxins.
Smells for people who don’t follow.
OUR STORY

OUR FRAGRANCES

"We don’t do fluff. We do clean."
Every scent is conscious, cruelty-free, and 100% vegan - no parabens, phthalates, sulfates or formaldehyde.
Just bold, unapologetic fragrance made for people who move with intention.

JOIN THE MOVEMENT,

Get exclusive drops, early access & first scent previews
Currently we only ship domestc USA, for international requests please contact us.