Born downtown. Luxury perfume in the static, not the skyline.
Somewhere between a Haring party and a boom box on the F train. Unisex eau de parfum, built with perfumers Pierre Bouley and Jérôme Epinette. Cruelty-free. Vegan. Made to move with you.
Founded by Chris Rosasco, former Director of Merchandising Design at Estée Lauder, and Rogger Requena.
Keith Haring’s 2nd Party of Life. Palladium, NYC. Color. Noise. Static in the air. I didn’t get in. Didn’t need to. The sidewalk had enough electricity. That night cracked something open. Energy became memory. Memory became scent. Our brand was born of that spark. Bold. Expressive. Unapologetic.
