Building FRAGRANCE NO. 4

Some fragrances start with a note.
This one started with a color. Saffron. The warm, deep, glowing kind. Not yellow. Not gold. Something in between that catches the light.

So we started where we always start: with a pile of ideas and no rules.

What does saffron feel like?

Light through amber glass.
Silk with a little tension in it.
A warm room after midnight.
A jacket that's been worn in.
Something a little bit lucky.

Some of these we'll keep. Most of them we won't. That's the process.

What it needs to be.

Smooth. Silky. Easy on the skin.
A little edge underneath.
For anyone. For every day.