It never smelled nostalgic to me. It smelled like fresh air after making a difficult decision. Like leaving something familiar behind and discovering a different way forward.

I’ve always loved the tension between the city and the moments when you escape it. New York teaches you to move fast. Green spaces remind you to breathe. Blind Green was born somewhere between those two worlds.

Looking back now, I realize we weren’t creating a perfume first.

We were creating permission to begin.

Every fragrance we’ve released since traces back to that first leap into the unknown.

Blind Green will always remind me that sometimes the best direction is the one you can’t completely see yet.