The City Wears It First.

POP LINE

I was 18 when people still called Avenues A, B, C and D Alphabet City.

I came to New York looking for artists.

I didn’t know it then, but this city would become the biggest ingredient in everything I’d make.

Standing here today with Rogger, holding POP LINE over the same streets, reminds me that some fragrances don’t begin in a lab.

They begin with a life.

SCENTLOG SUMMER 2026, HIGHLINE NYC.

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